After 15 years of friendship and countless unforgettable memories, two best friends decided to turn their shared passion for beer into a clothing brand. Inspired by many lively nights out, where beers were spilled and savored, we developed the tradition of raising our cans together and shouting, "BEER DOWN!" – a spontaneous celebration that would become the foundation of our brand. The raccoon design, a signature element of our identity, was born one night when we witnessed a curious raccoon playfully toying with a beer bottle during one of our adventures, perfectly capturing the playful spirit we wanted to share with the world.